How to bookmark on iPhone becomes useful whenever you find a webpage you want to revisit without searching for it again. Safari lets you save pages as standard bookmarks, place frequently visited websites on your Home Screen, or organize links into folders for easier access later.
The best method depends on where you want the page to appear and how often you plan to use it. Start with the option below that matches your Safari layout, so the page ends up exactly where you expect to find it.
1. Which Saving Method Should You Use?
The right method of how to bookmark on iPhone depends on how you want to access the page later. Use a standard bookmark to revisit a page in Safari. Use Add to Home Screen for sites you open every day. Use the Chrome method if Chrome is your main browser.
| What You Want | Best Method |
| Save a page to revisit in Safari | Standard Bookmark via Share or Book icon |
| Access a site like an app from your Home Screen | Add to Home Screen |
| Save a page while browsing in Chrome | Chrome Bookmark |
2. How to Bookmark on iPhone in Safari
Safari has two ways to save a page. The standard Share method works in all Safari layouts. The touch-and-hold shortcut is faster once you know it. Add to Home Screen creates a permanent app-like icon for sites you visit daily.
Method 1: Use the More Menu
- Open Safari and visit the webpage you want to save.
- Tap the More button.
- Tap Add Bookmark.
- Choose the folder where you want to save the page.
- Edit the bookmark name if needed.
- Tap Save.
The page is now stored in the selected Safari bookmark folder.
Method 2: The Touch-and-Hold Shortcut
If your Safari Tabs layout is set to Bottom or Top:
- Open the webpage you want to save.
- Touch and hold the Show Bookmarks button.
- Tap Add Bookmark.
- Edit the name and location if needed.
- Tap Save.
If you do not see the Bookmarks button, use More > Add Bookmark to instead.
3. How to Bookmark a website on iPhone Home Screen
Add to Home Screen is different from creating a standard bookmark. It places a website shortcut or web app icon directly on your Home Screen.
- Open Safari and visit the website.
- Tap the More button, then tap Share.
If you use the Bottom or Top tab layout, tap the Share button directly.
- Scroll down and tap Add to Home Screen.
- Edit the displayed name if needed.
- Choose whether to enable Open as Web App.
- Tap Add.
With Open as Web App enabled, the website launches in its own app-like window. Otherwise, the shortcut opens the website through Safari.
If Add to Home Screen is missing, scroll to the bottom of the Share menu, tap Edit Actions, and add it.
The Home Screen icon remains on the iPhone where you created it and does not sync automatically to your other devices.

>>> Read more: How to Close All Tabs in Safari Without Closing Them One by One
4. How to Bookmark on iPhone in Chrome
If you use Chrome as your main browser on iPhone, the bookmark method is different from Safari. Chrome stores bookmarks in its own library, separate from Safari.
Follow these steps:
- Open Chrome and visit the webpage you want to save.
- Tap the More button.
- Tap Add to Bookmarks.
To rename or move the saved page, open More > Bookmarks, touch and hold the bookmark, and tap Edit. You can then change its name, URL, or folder.
5. Where to Find Your Saved Bookmarks on iPhone
Now that you know how to bookmark on iPhone, for your information, saved bookmarks in Safari are stored in one place and are easy to reach from any page you are browsing.
In Safari:
- Tap the More button, then tap Bookmarks.
- If you use the Bottom or Top tab layout, tap the Show Bookmarks button instead.
- Open the folder where you saved the page.
Recently saved bookmarks, Favorites, and Reading List items may appear near the top of the Bookmarks screen. A website appears in the Favorites section of Safari’s Start Page only if it is saved to Favorites and that section is enabled.
Safari bookmarks can sync across your Apple devices when Safari is enabled under iCloud settings.
In Chrome:
- Tap the ··· menu in the bottom-right corner
- Tap Bookmarks
- Browse your saved pages by folder
Note: Safari and Chrome bookmarks are stored separately. A page saved in Safari does not appear in Chrome and vice versa.
6. Why Are Bookmark Options Not Appearing?
If a step above is not working or an option is missing from the Share menu, check the most common causes below.
| Issue | What It Means | Quick Fix |
| Add to Home Screen is missing | The action is not currently shown in the Share menu | Scroll down, tap Edit Actions, and add Add to Home Screen |
| Bookmarks button is not visible | Your Safari layout uses the More menu instead | Tap More > Bookmarks or More > Add Bookmark to |
| Bookmark is difficult to find | It was saved in another folder or Safari profile | Check the selected folder and active Safari profile |
| Favorite is missing from the Start Page | The page was not saved to Favorites or the Favorites section is hidden | Move it to Favorites and enable Favorites in Start Page settings |
| Chrome bookmark is missing | It may be in another folder, profile, or Google Account | Open More > Bookmarks and check the folders and signed-in account |
>>> Read more: How to Save a GIF on iPhone: Quick Guide
7. FAQ
Q1. What is the difference between a bookmark and Add to Home Screen on iPhone?
A bookmark saves the page inside Safari’s Bookmarks library, accessible through the Book icon in the browser. Add to Home Screen creates a shortcut icon directly on your iPhone Home Screen that opens the page with one tap without opening Safari first. Use Add to Home Screen for sites you visit every day.
Q2. How to add bookmark on iPhone?
In Safari, open the webpage, tap the More button, and choose Add Bookmark to. Select a folder, edit the name if needed, and tap Save. With the Bottom or Top tab layout, you can also touch and hold the Bookmarks button and select Add Bookmark.
Q3. How to bookmark a page on iPhone?
Open the page in Safari and choose More > Add Bookmark. Select where the bookmark should be stored, then tap Save. The Share button is used for options such as Add to Home Screen, but it is not Apple’s current standard path for creating a Safari bookmark.
Final Words
Once you know how to bookmark on iPhone, choose the saving option based on how you plan to revisit the page. Use a Safari bookmark for an organized browser library, Add to Home Screen for quick access, or Chrome bookmarks when Chrome is your primary browser.
In Safari’s current interface, start with More > Add Bookmark. If you use the Bottom or Top tab layout, touch and hold the Bookmarks button for a faster shortcut.